The purpose of "Deaf President Now!" was to advocate for equal rights and opportunities for deaf individuals, specifically in the context of Gallaudet University. The movement called for the appointment of a deaf president at Gallaudet University, which had previously always been led by hearing individuals. The protesters believed that a deaf president would better understand the needs and experiences of the deaf community and would be able to more effectively represent their interests. The movement was successful in achieving its goal when Gallaudet University appointed its first deaf president, I. King Jordan, in 1988.
