Social media sites track your online activities

in order to create targeted advertising campaigns, improve user experience, and enhance security. This tracking can include monitoring the websites you visit, the content you interact with, and the ads you click on. This data is then used to create a profile of your interests and behaviors, which can be used to personalize your feed, suggest tailored content, and show you relevant ads. While this tracking may raise privacy concerns for some users, it is an essential part of how social media platforms operate and generate revenue.