Combine the two thesis statements into one

By showcasing women’s positive experience with the brand, the commercial effectively persuade the audience to believe in Pantene’s ability to deliver on its promises.
The Pantene commercial effectively employs emotional appeals and persuasive techniques to communicate the message of empowerment and confidence to its audience, ultimately inspiring women to embrace celebrate their unique qualities.

The Pantene commercial effectively persuades the audience to believe in the brand's promise by showcasing women's positive experiences and employing emotional appeals to inspire empowerment and confidence.