Why do political parties and interest groups use mass media?
to provide amusement and entertainment to provide amusement and entertainment to furnish information and encourage knowledge
to promote their position and influence public opinion to promote their position and influence public opinion to sell products adn services to consumers
Political parties and interest groups use mass media primarily to promote their position and influence public opinion. By utilizing mass media platforms like television, radio, social media, and newspapers, these organizations can reach a large audience and effectively convey their messages and ideas. Mass media allows them to communicate their views, policy proposals, and goals to the public, and influence public perception and attitudes towards their cause or candidate.
Additionally, mass media can be used to mobilize supporters, raise awareness about political issues, and shape public discourse. By strategically employing mass media tactics, political parties and interest groups can sway public opinion, gain political leverage, and ultimately achieve their policy goals.