Companies do some wacky things to promote products and win customers. But sometimes they just say they're going to. Get ready to read about three quirky ideas announced by businesses. Two were real plans they carried out. One was a prank—the company was making a joke. Can you spot the spoof? A Misspelled Message A phone service plan that includes unlimited messages, minutes, and data might sound like a good deal. But the phone company Visible Mobile wanted to shake things up a bit. Its billboard ads offered unlimited massages, minutes, and data. The company was confident the misspelled message would grab people's attention and get customers through the door. Fresh Flavors Coca-Cola® has been serving up soda since 1892. It sells traditional cola flavor in addition to other versions. These include Vanilla, Cherry, Georgia Peach, and California Raspberry. More than 125 years after its original bubbly beverage was born, Coca-Cola announced plans to debut three new flavors: Avocado, Sourdough, and Charcoal. Company officials said the modern cola creations were developed for the "Instagram generation." They said every can would double as "the ideal accessory for any brunch time social media photo." The Face in Space Kentucky Fried Chicken® (KFC®) thinks big. The fast-food chain hatched a plan to construct an 87,500-square-foot (8,129-square-meter) image of the company's symbol, Colonel Sanders. The goal was to create a logo so large it could be seen from space. KFC's president remarked, "If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice." Two Truths and a Lie Visible Mobile did move forward with its misspelled ad, and the company kept its promise. After the message/massage mischief, Visible held promotional events. There, people could get free back rubs while signing up for superior phone service. The "typo" got a lot of people talking! KFC Corporation really did create a colossal Colonel in the Mojave Desert in Nevada. The remote spot doesn't get a ton of visitors, but plenty of people saw the supersized portrait. Satellite images on Google Maps showed Sanders smiling among the desert sands, and news reporters picked up the story. But consumers won't be seeing Avocado Coke at supermarkets anytime soon. Coca-Cola was pulling a prank to celebrate April 1 when it announced the three imaginative flavors on social media. It's not likely many people would buy cola that tastes like avocados, sourdough bread, or lumps of charcoal. Those sodas would probably fizzle out faster than you can say "April Fools!" QUESTION 1 1 / 4 Based on information in the article, the reader can predict that __________. Visible Mobile will add massages to its line of products permanently Coca-Cola's customers will stop buying Coke because of the flavor prank companies will continue to plan promotions that are fun and surprising companies will stop planning promotions that might trick customers
companies will continue to plan promotions that are fun and surprising
Think about the article. What was the goal of creating a colossal image of Colonel Sanders?
The company wanted the logo to be visible in more than one city.
The company planned to open a new KFC restaurant in space.
The company planned to open a new KFC restaurant in the desert.
The company wanted the logo to be visible from space.
The company wanted the logo to be visible from space.
Read this passage from the article:
It's not likely many people would buy cola that tastes like avocados, sourdough bread, or lumps of charcoal. Those sodas would probably fizzle out faster than you can say "April Fools!"
The author's purpose for writing this passage was to __________.
explain how imaginative flavors are created and produced
argue that wacky pranks and promotions are the best way to sell soda
suggest that imaginative flavors are better for pranks than for drinking
argue that wacky pranks and promotions are a waste of time
suggest that imaginative flavors are better for pranks than for drinking
The article states:
Companies do some wacky things to promote products and win customers.… Get ready to read about three quirky ideas announced by businesses.
Which is the closest antonym for the word quirky?
ordinary
convenient
dreary
generous