For the extract from an ad identify and explain how ethos pathos or logos is being used, All true make-up: Because you deserve the best
In this ad, ethos is being used to appeal to the credibility and trustworthiness of the product. By stating that it is "all true make-up," the ad is implying that the product is authentic and genuine. This establishes credibility with the audience and creates a sense of trust.
Additionally, pathos is being used to appeal to the emotions of the audience. The phrase "Because you deserve the best" evokes feelings of self-worth and deservingness in the audience. This emotional appeal is designed to create a connection with the audience and make them feel valued and appreciated.
Overall, this ad is using ethos to establish credibility and pathos to appeal to the emotions of the audience in order to persuade them to purchase the product.
Dumb it down
The ad is saying that the makeup is real and good quality, so you can trust it. It also implies that you deserve the best, which makes you feel good and want to buy the product.
Macaroni cheese: Just the way mom makes it
In this ad, pathos is being used to appeal to the emotions of the audience. By mentioning that the macaroni cheese is made "just the way mom makes it," the ad creates a sense of nostalgia and comfort. This phrase evokes feelings of warmth and familiarity, tapping into the emotional connection that many people have with their childhood memories of home-cooked meals. This emotional appeal is designed to make the audience feel a sense of comfort and trust in the product, encouraging them to try it.
Butterly's Knives: The Professional choice
In this ad, ethos is being used to appeal to the credibility and expertise of the product. By claiming that Butterly's knives are "The Professional choice," the ad is implying that these knives are trusted and preferred by experts in the field. This establishes a sense of trust and reliability with the audience, as they believe that if professionals choose these knives, they must be of high quality.
The use of ethos in this ad is meant to persuade the audience to trust the brand and choose Butterly's knives for their own use.