For market segmentation to successful, the following criteria must be met with the
exclusion of ……………
A.
It must be sensible
B.
It must be accessible
C.
It must be measurable
D.
It must be identifiable
exclusion of ……………
A.
It must be sensible
B.
It must be accessible
C.
It must be measurable
D.
It must be identifiable