Scott is designing a new logo for Geeks for Rent, a computer support business. Scott decides to create a web of ideas, all of which have nothing to do with computers. As a matter of fact, many of the ideas in his web are the exact opposite of what Geeks for Rent is all about. What creative strategy is Scott using?

A.) brainstorming

B.) reverse brainstorming

C.) free association

D.) connection ideas