Reference using the havard method the influence on the use of social media according to communication theory
According to communication theory, social media has significantly influenced the way people interact and communicate with each other. Scholars believe that social media platforms create a space for individuals to share information, ideas, and opinions in a way that is instant, widespread, and accessible to a global audience (Castells, 2010).
Furthermore, communication theory also suggests that social media allows for personalization and customization of messages, enabling users to tailor their content to specific audiences and engage with them on a more intimate level (boyd & Ellison, 2007). This concept of selective self-presentation has transformed the way individuals manage their online identities and relationships, shaping the dynamics of communication in the digital age.
Moreover, social media has also been linked to the concept of social influence, where individuals are influenced by their social networks and connections to adopt certain behaviors or attitudes (Kaplan & Haenlein, 2010). This phenomenon has been widely studied in the context of social media marketing, where brands leverage the power of influencers to promote their products and services to a larger audience.
In conclusion, communication theory offers valuable insights into the impact of social media on interpersonal communication, self-presentation, and social influence. By understanding these concepts, individuals and organizations can better navigate the complex landscape of social media and harness its potential for meaningful connection and engagement.
References:
Castells, M. (2010). The Rise of the Network Society. John Wiley & Sons.
boyd, D., & Ellison, N. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.