Within the Macro-environment, consumerism is a social trend to be considered. The movement is a natural consequence of a better-educated public that resist things such as: / Verbruikerswese is ‘n sosiale neiging binne die Makro-omgewing. Die beweging is ‘n natuurlike gevolg om die publiek te onderrig en die volgende teen te staan:
A. Misleading advertising, unsafe products and employment opportunities / Misleidende advertensies, onveilige produkte en indiensnemingsgeleenthede
B. Misleading advertising, unsafe products and gender inclusion / Misleidende advertensies, onveilige produkte en geslagsinklusiwiteit
C. Misleading advertising, unsafe products and safe working conditions / Misleidende advertensies, onveilige produkte en veilige werksomstandighede
D. Misleading advertisement, unsafe products and profiteering / Misleidende advertensies, onveilige produkte en winsbejag.