Creating a Public Service Advertisement
Assignment Information
Purpose: Create a Public Service Advertisement (PSA) about an important social issue.
Summary:
In this assignment, you will publicize an important issue. Consider issues that have
come up in texts you have read recently. Research the issue and create a print PSA
and a plan for a video PSA. Your plan should include a storyboard that reflects a
compelling visual presentation with evidence to support the issue you choose.
Assignment Prompt
Create a video PSA about a topic of social relevance. Make a compelling visual
presentation with facts and details to support the issue. State your issue in the form of a
claim, explain why it is important and what people need to know about it, and provide
reasons and evidence. Finally, create a print form of your ad to accompany the video.
Assignment Instructions
Step 1: Choose a topic for your PSA.
a) Choose an important issue. Think about the issues you read about during this
quarter to help you choose.
b) Brainstorm messages that you might send about that issue.
c) Choose one message to send. This message is your claim.
Step 2: Research your chosen issue.
a) Look for statistics, facts, and evidence to support your claim.
b) Consider different perspectives on the issue and how they can be addressed in your PSA.
Step 3: Create a storyboard for your video PSA.
a) Outline the visual elements you want to include in your video.
b) Plan out the different scenes and how they will support your claim.
c) Consider incorporating testimonials, interviews, or other creative elements to make your PSA impactful.
Step 4: Write a script for your video PSA.
a) Include a clear statement of your claim at the beginning.
b) Provide evidence and reasons to support your claim throughout the script.
c) End with a call to action for viewers to take to address the issue.
Step 5: Film and edit your video PSA.
a) Use a combination of visuals, text, and audio to effectively communicate your message.
b) Ensure your video is engaging and informative.
Step 6: Create a print ad to accompany your video PSA.
a) Design a visually appealing ad that reinforces the message of your video.
b) Include key information and a call to action in your print ad.
Step 7: Share your PSA with others.
a) Consider posting your video PSA on social media or sharing it with a local organization.
b) Encourage others to learn more about the issue and take action.