A) Which company is MOST likely to sell a physical product? (1 point) Responses a pest control company a pest control company a tax consulting company a tax consulting company a maker of yoga gear a maker of yoga gear a corporate security firm
A) Which company is MOST likely to sell a service product? (1 point) Responses a shopping website a shopping website a newspaper subscription a newspaper subscription an online store for campers an online store for campers an accounting firm
an accounting firm
A) When the makers of Brushee’s, the disposable toothbrush, started planning their product, they conducted in-depth interviews with hundreds of people in their target market to better understand their needs and wants. When the toothbrush was finally released to the public, it was an instant success. Based on this information, which aspect of business planning did the Brushee’s team MOST likely excel at? (1 point) Responses Engaging customers in the design process Engaging customers in the design process Understanding the competitive landscape Understanding the competitive landscape Creating sales opportunities through networks Creating sales opportunities through networks Producing a compelling product lineup
Engaging customers in the design process
A) When a consumer encounters a new product in the marketplace, which aspect of the product is MOST likely to drive their evaluation of it? (1 point) Responses the product’s phase in the life cycle the product’s phase in the life cycle the needs that the product could fulfill the needs that the product could fulfill the method in which the product is purchased the method in which the product is purchased the way the product fits into a product line
the needs that the product could fulfill
) Deepak owns a small manufacturing company that produces home lighting fixtures. Which type of product type does Deepak’s company MOST likely sell? (1 point) Responses convenience convenience business business consumer consumer shopping
consumer
A) Garrison is an amateur astronomer who is ready to buy his first “big” telescope. Which type of product type is Garrison MOST likely looking to buy? (1 point) Responses convenience convenience business business unsought unsought shopping
