I would recommend a web page with facts and statistics connecting good health to exercise as the best form of writing for this audience and purpose. This is because the general public is more likely to engage with information online, and a web page allows for interactive elements such as videos, infographics, and links to further resources. Facts and statistics would also be more engaging and persuasive for the audience, as they provide concrete evidence of the risks of not exercising regularly and the benefits of incorporating exercise into one's routine. Additionally, a web page can reach a wide audience and be easily shared on social media platforms, increasing the potential impact of the message.