In creative design, what is the main difference between brainstorming and free association?

A. Brainstorming always results in better and more creative ideas than free association
B. Brainstorming is a more organized approach to creative design than is free association
C. Free association is not as easy to do as is brainstorming but is far more productive
D. Free association results in more detailed ideas than brainstorming

B. Brainstorming is a more organized approach to creative design than is free association

The main difference between brainstorming and free association is that brainstorming is a structured and organized process where ideas are generated in a group setting, whereas free association is a more relaxed and unstructured process where ideas are generated individually without any specific guidelines or restrictions. Brainstorming typically involves specific goals or objectives in mind, whereas free association allows for more spontaneous and uninhibited creativity.