To close the gap between the seller and the buyer, manufactured products must be designed to conform to

the needs and preferences of the target market. This can be achieved by conducting thorough market research and understanding the desires and expectations of the customers. By creating products that align with consumer preferences, companies can build trust and loyalty with their target audience, ultimately closing the gap between the seller and the buyer. Additionally, providing excellent customer service and establishing clear communication channels can further enhance the relationship between the seller and the buyer, ensuring a positive and mutually beneficial transaction.