Elena has a successful appliance store. What is the most important consideration before offering customers a proprietary credit card for purchases in her store?
A. • whether this fits in with her overall marketing strategy
B. O whether this will be for repeat customers or new customers
C. • whether her business has the cash flow to manage partial payments
D. • whether she has the inventory on hand if business improves as a result
C. • whether her business has the cash flow to manage partial payments
Before offering customers a proprietary credit card for purchases in her store, Elena must ensure that her business has the cash flow to manage partial payments. It is important to consider the financial implications of offering a credit card option and ensure that the business can handle the potential increase in expenses and delayed payments. It is crucial to have a solid understanding of the cash flow situation before implementing any new payment options.