Paragraph 2. Afrobeat and Afrobeats, although related, are quite distinct. Afrobeats is the genre that emerged when West African pop music became cool. Its origins coincide with the media liberalisation that accompanied the “final” wave of democratisation in Africa from 1999. More than these, it is a convenient term for Europe to refer to music coming out of Africa, distinct from Euro-American pop. The quotation marks in paragraph 2 (quoted above) are used to _______

A. identify an academic term.
B. express doubt regarding the accuracy of the word.
C. draw the reader's attention to the word.
D. acknowledge the words of another author.

C. draw the reader's attention to the word.