In the case of Segway, makers of the Segway personal mobility vehicle, the company
discovered that individuals would be reluctant to purchase their products for personal use only
after it had spent over $100 million in research and development. Instead of scrapping the
product, Segway shifted their sales and marketing toward organizations like police
departments and warehouse operators, where they could be successful. Which phrase BEST
describes the approach they took?
(1 point)
Pivoting to new market
Refining an existing offering
Creating a minimally viable product
Using feedback to iterate on a product