is a process of translating an idea into a good or service that creates value or for which customers will pay.

This process often involves conducting market research, developing a product or service that meets a specific need or solves a problem, testing the product or service with potential customers, and refining it based on feedback. Successful innovation requires creativity, problem-solving skills, and the ability to identify and capitalize on opportunities in the marketplace. Ultimately, the goal of innovation is to create something new and valuable that can be brought to market and generate profit for the company.