What direct benefit does a customer receive from the user personal data collected from online shopping?
A. increase in business market share
B. more relevant products
C. more efficient business operations
D. increase in user privacy or security
B. more relevant products
By collecting user personal data from online shopping, businesses are able to tailor their product recommendations and marketing strategies to better align with the individual preferences and needs of the customer. This can result in a more customized shopping experience and potentially lead to the customer discovering products that they may not have otherwise found.