Q3 What promotional activities (list at least three) might Prince use to reach these two different segments (a) recreational players and (b) professional players?
(a) Recreation players:
1. Social media advertising: Prince could run targeted ads on platforms like Facebook and Instagram to reach recreational players who are interested in tennis.
2. Sponsorship of local tournaments: Prince could sponsor local recreational tennis tournaments and events to raise brand awareness and reach players who are actively involved in the tennis community.
3. Collaborations with tennis influencers: Prince could partner with popular tennis influencers on YouTube or TikTok to promote their products to a wider audience of recreational players.
(b) Professional players:
1. Sponsorship of professional players: Prince could sponsor top professional tennis players and have them endorse their products, which would give them credibility among other professional players.
2. Presence at major tournaments: Prince could have a strong presence at major tennis tournaments, such as the US Open or Wimbledon, where professional players are competing. This could include setting up booths, hosting events, and providing samples of their products.
3. Exclusive product launches: Prince could create exclusive product lines or collaborations specifically targeted towards professional players, showcasing their commitment to serving the needs of elite athletes in the sport.