A) Garrison works at the grocery store, where he manages the racks of products that lead up to the checkout stands. From candy bars to breath mints and celebrity magazines, how have these products MOST likely been organized? (1 point) Responses by psychographics by psychographics by geographics by geographics by demographics by demographics by behavior
Behavior - These products are most likely organized based on consumer behavior. Items that are commonly purchased together or impulsively at the checkout line are placed strategically to encourage additional purchases. For example, candy bars and gum are often placed near the cash register to entice customers to make a last-minute impulse purchase.
A) Martina manufactures noise-canceling headphones for a market that values quality. Each pair is made from high-quality components. In addition, each time a customer buys a set, she donates 25 percent of the proceeds to an organization that supports hearing disability research worldwide. How is she MOST likely segmenting her target market? (1 point) Responses by psychographics by psychographics by geographics by geographics by demographics by demographics by behavior by behavior
Demographics - Martina is most likely segmenting her target market based on demographics. By targeting customers who value quality and are likely willing to invest in high-quality products, she is focusing on a specific demographic with the purchasing power to afford noise-canceling headphones. Additionally, by emphasizing the donation to an organization supporting hearing disability research, she may attract customers who are socially conscious or have a personal connection to the cause, which can be another demographic characteristic.
A) Demographics such as age, education level and income can be gathered using what tool? (1 point) Responses psychographic analysis psychographic analysis positioning map positioning map customer profile surveys customer profile surveys network marketing network marketing
Customer profile surveys - Demographics such as age, education level, and income can be gathered by using customer profile surveys. These surveys typically include questions about a customer's background, preferences, and characteristics, which can help businesses understand their target market better and tailor their marketing strategies accordingly.
A) Which phrase BEST describes the reason for determining a business’s unique selling proposition? (1 point) Responses to evaluate the behaviors that distinguish one buyer from the next to evaluate the behaviors that distinguish one buyer from the next to further segment your market into demographic categories to further segment your market into demographic categories to personify customers as a method of visualizing them to personify customers as a method of visualizing them to understand why your market is buying your products
To understand why your market is buying your products.
A) When Fran opened her chocolate shop, she didn’t know if her customers would appreciate the opera music that she constantly played inside the store. But after getting positive feedback from customers, she realized that the opera music was becoming part of her brand, so she hired employees who also loved opera and let them choose the musical playlists during their shifts. What is Fran attempting to create? (1 point) Responses a B2B business a B2B business a unique selling proposition a unique selling proposition a geographic segment a geographic segment a marketing network
A unique selling proposition
A) When Netflix first started, they saw an opportunity to change the game and began renting out DVDs by mail opposed to in a physical store. What did Netflix focus on when they entered the market and have continued as they have evolved over the years? (1 point) Responses market segmentation market segmentation packaging packaging shifting approaches to distribution shifting approaches to distribution network marketing network marketing
