Unilever claims: "Every day, 2.5 billion people use Unilever products to feel good, look good and get more out of life. With more than 400 brands bought in 190 countries, we have a unique opportunity to work with consumers to make sustainable living commonplace." It can be said that Unilever uses an Undifferentiated marketing strategy. (2)

Question

True

False

Answer 1

False. Unilever actually uses a Differentiated marketing strategy, as they have multiple brands and products targeted towards different consumer segments.