Market segmentation must enhance customer satisfaction and profitability for shareholders. For this to be effective, market segmentation must meet the following criteria: (1)
A.
Measurable; Large enough; Accessible; Actionable; Differentiable
B.
Measurable; Large enough; Acceptable; Actionable; Differentiable
C.
Measurable; Accessible; Actionable; Profitable; Differentiable
D.
Measurable; Large enough; Accessible; Actionable; Identifiable
E.
Measurable; Large enough; Accessible; Actionable; Profitable