You are an inventor that has created an amazing product. In order to launch your product to market, you must create a business that will protect your personal fortune. As you are working on the start-up, you are creating a business plan. In this portfolio, you will share some key sections of that plan. Create a presentation. Adhere to the 7x7 rule that you learned in a previous lesson. You should have a minimum of 10 slides. This is an opportunity for you to show your creativity. While you are making up most of the information, it must make sense as you describe it. Follow the outline below:
1. Slide 1 - Cover Slide
2. Slide 2 - Name your product and provide a picture, drawing/sketch of the product
3. Slide 3 - What type of ownership will you choose? (Remember, you need to protect your personal fortune). Explain the advantages and disadvantages of choosing this type. Read this article if you need help.
4. Slide 4- Share your Business Description
5. Slide 5 - Share your Marketing Strategies
6. Slide 6 - Share your Competitive Analysis
7. Slide 7 - Share your Marketing Plan
8. Slide 8 - Share your Operations and Management Plan
9. Slide 9- Share your Financial Plan
10. Slide 10 - List any sources you used
Slide 1:
[Cover Slide]
Title: Business Plan Presentation
Subtitle: Launching a New Product
Slide 2:
Name: IntelliGadget
Description: A smart device that integrates multiple functions such as calendar, email, and fitness tracking in one sleek design.
Image: image of device
Slide 3:
Ownership Type: Limited Liability Company (LLC)
Advantages: Provides personal asset protection, pass-through taxation, and flexibility in management structure.
Disadvantages: Potential for higher administrative costs, limited life span, and restrictions on raising capital.
Slide 4:
Business Description:
- IntelliGadget is a cutting-edge smart device that caters to individuals looking for a seamless experience in managing their daily tasks and improving productivity.
- The device features a user-friendly interface, customizable settings, and advanced technology to enhance efficiency.
Slide 5:
Marketing Strategies:
- Targeted advertising campaigns through social media platforms.
- Collaborations with influencers and tech reviewers for product endorsements.
- Participation in tech expos and trade shows to showcase IntelliGadget's features.
Slide 6:
Competitive Analysis:
- Competitors: Apple Watch, Fitbit, and Samsung Galaxy Watch.
- Differentiation: IntelliGadget offers a unique all-in-one solution with a focus on productivity tools and customization options.
- Pricing Strategy: Competitive pricing to attract a wide range of customers.
Slide 7:
Marketing Plan:
- Launch campaign with exclusive pre-order discounts.
- Monthly email newsletters with product updates and tips.
- Loyalty program for repeat customers with special promotions.
Slide 8:
Operations and Management Plan:
- Establish a dedicated customer service team to handle inquiries and technical support.
- Secure partnerships with reputable suppliers to ensure quality components for IntelliGadget.
- Regular team meetings to discuss progress, challenges, and strategies for growth.
Slide 9:
Financial Plan:
- Initial investment: $500,000 for product development, marketing, and operational expenses.
- Projected revenue: $1.5 million in the first year with a 20% profit margin.
- Break-even analysis: Anticipate reaching break-even point within 8 months of product launch.
Slide 10:
Sources:
- Industry reports on smart devices and wearable technology trends.
- Small Business Administration (SBA) resources on business planning and financial projections.