applications that Yelp has for businesses

1. Yelp for Business Owners: This is the main platform where businesses can claim their listing, respond to reviews, update their business information, and access analytics and insights about their customer activity.

2. Yelp Ads: Businesses can use Yelp Ads to promote their business to potential customers through targeted advertising campaigns. These ads can help businesses increase their presence on Yelp and reach a larger audience.

3. Yelp Reservations: Restaurants and other businesses in the hospitality industry can use Yelp Reservations to accept online reservations from customers. This feature allows businesses to easily manage their reservations and provide a seamless booking experience for customers.

4. Yelp WiFi: Businesses can use Yelp WiFi to offer free WiFi to their customers in exchange for their email address. This allows businesses to build a contact list of customers for marketing purposes and track customer behavior.

5. Yelp Waitlist: Restaurants can use Yelp Waitlist to manage their waitlist of customers and provide estimated wait times to customers waiting for a table. This feature helps businesses streamline their seating process and improve the overall customer experience.

6. Yelp Deals and Gift Certificates: Businesses can create special deals and offer gift certificates through Yelp to attract new customers and encourage repeat business. These promotions can help businesses increase their sales and expand their customer base.