The major strength of cognitive theory is its focus on understanding and explaining internal mental processes, such as thoughts, beliefs, perceptions, and attitudes, and how these processes influence behavior. This focus allows for a deeper understanding of human behavior and provides insights into how individuals process information, problem-solve, learn, and make decisions. Additionally, cognitive theory emphasizes the importance of individual differences in cognitive processes and acknowledges the role of past experiences, social factors, and cultural influences in shaping cognitive processes.
