The purpose of potlatch was to demonstrate one's wealth, status, and generosity by hosting a lavish feast and giving away gifts to guests. It was also a way for individuals and families to gain prestige and honor within their community. Potlatches were a central aspect of indigenous cultures in the Pacific Northwest, particularly among the Kwakwaka'wakw, Nuu-chah-nulth, Coast Salish, and Haida peoples.
