Anna is considering advertising her new shoe line in the local newspaper. What might one concern she have with going this route?

Question

Anna is considering advertising her new shoe line in the local newspaper. What might one concern she have with going this route?

(1 point)
• Newspapers have a low retur rate
• Newspapers have high readership
• Newspapers have a short lifespan
• Newspapers are very inexpensive to purchase

Answer 1

One concern Anna might have with advertising in the local newspaper is that newspapers have a low return rate. This means that the advertisement may not result in a high number of purchases or new customers for her shoe line.