When Fran opened her chocolate shop, she didn’t know if her customers would appreciate the opera music that she constantly played inside the store. But after getting positive feedback from customers, she realized that the opera music was becoming part of her brand, so she hired employees who also loved opera and let them choose the musical playlists during their shifts. What is Fran attempting to create?
Fran is attempting to create a unique and memorable atmosphere for her chocolate shop, one that sets her business apart from others by incorporating opera music into the overall experience. This can help create a cohesive brand identity and set a specific tone for customers who visit the shop.
