2 objectives of a retail business
1. Increase sales and revenue: One of the primary objectives of a retail business is to generate revenue by selling products and services to customers. This is often achieved through various marketing and sales strategies, such as offering promotions, discounts, and creating engaging advertising campaigns to attract a larger customer base.
2. Enhance customer satisfaction and loyalty: Another key objective for a retail business is to ensure customer satisfaction and loyalty. By providing high-quality products, excellent customer service, and a seamless shopping experience, retailers can build lasting relationships with their customers, leading to repeat business and positive word-of-mouth referrals. Increasing customer loyalty can also lead to higher retention rates and overall profitability for the business.