This is due to the higher population density and increased demand for goods and services in urban areas. Additionally, the competition among businesses in metropolitan markets can also lead to a greater diversity of offerings and potentially lower prices for consumers. The larger customer base in metropolitan areas also allows businesses to reach a larger audience and potentially generate higher sales revenue. Overall, the concentration of markets in metropolitan areas can create more opportunities for businesses to thrive and for consumers to have access to a wider range of products and services.