After a company develops a marketing strategy and creates a marketing plan, the marketing team will move on to the last step in the process which involves putting everything into:

action.

This step involves actually implementing the marketing strategies and tactics outlined in the plan. This may involve launching advertising campaigns, social media marketing, content creation, event planning, sales promotions, and more, all with the goal of reaching the target audience and achieving the desired marketing objectives. The marketing team will monitor and evaluate the effectiveness of these efforts and make any necessary adjustments along the way. Ultimately, the goal is to successfully execute the marketing plan and achieve the desired results for the company.