Clyde recently purchased a new product for his motorcycle. He is now contemplating whether or not this product meets or exceeds his expectations. What stage in the consumer decision making process is Clyde currently at?
Clyde is currently at the post-purchase evaluation stage in the consumer decision making process. This is when he reflects on his purchase and assesses whether the product met his expectations, exceeded them, or fell short. Clyde is trying to determine if he made the right decision in purchasing the new product for his motorcycle.
