Forecasting sales for a new venture

Is not all that important to the future operation of the firm.
Is simplified because the firm's product or service offerings are focused on one
or a few areas.
Is extremely difficult.
Should always be done with the assistance of outside consultants.

The correct answer is: Is extremely difficult.

Forecasting sales for a new venture can be very challenging because there are many variables and uncertainties involved. Factors such as market conditions, competition, consumer preferences, and economic trends can all impact sales projections. It is important for entrepreneurs to conduct thorough research, analyze data, and consider various scenarios to make educated predictions, but it is still a very complex and uncertain process. While outside consultants can provide valuable insights and expertise, ultimately it is up to the entrepreneur to make informed decisions based on the information available.