The camera pans over the surface of a tiled shower wall and then zooms in on a patch of mildew. We see that the mildew is actually made up of tiny, vicious-looking creatures with menacing grins. They boisterously dance, sing, and laugh along the shower wall, delighted to be wreaking havoc. Then suddenly, the creatures look upward, shriek in fear, and begin to run away. The heroic Un-Mildew, with its powerful cleaning action, has arrived to save this shower from the tyranny of mildew!
How does this commercial make use of archetypes from traditional stories?
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It makes consumers feel good about themselves by comparing them to heroes on a quest to overcome mildew.
It shows that the product will rescue consumers from mildew as if they were damsels in distress.
It portrays mildew as terrible monsters that can be easily overcome if consumers use the product. The camera pans over the surface of a tiled shower wall and then zooms in on a patch of mildew. We see that the mildew is actually made up of tiny, vicious-looking creatures with menacing grins. They boisterously dance, sing, and laugh along the shower wall, delighted to be wreaking havoc. Then suddenly, the creatures look upward, shriek in fear, and begin to run away. The heroic Un-Mildew, with its powerful cleaning action, has arrived to save this shower from the tyranny of mildew!
How does this commercial make use of archetypes from traditional stories?
A. It makes consumers feel good about themselves by comparing them to heroes on a quest to overcome mildew.
B. It shows that the product will rescue consumers from mildew as if they were damsels in distress.
C. It portrays mildew as terrible monsters that can be easily overcome if consumers use the product.
A. It makes consumers feel good about themselves by comparing them to heroes on a quest to overcome mildew.
This commercial uses the archetype of the hero's journey, where a hero (Un-Mildew) arrives to save the day and overcome evil (mildew). By framing consumers as heroes in the battle against mildew, the commercial makes them feel empowered and capable of overcoming obstacles, similar to traditional stories where heroes face challenges and emerge victorious.