Scott is designing a new logo for Geeks for Rent, a computer support business. Scott decides to create a web of ideas, all of which have nothing to do with computers. As a matter of fact, many of the ideas in his web are the exact opposite of what Geeks for Rent is all about. What creative strategy is Scott using? (1 point) Responses brainstorming brainstorming reverse brainstorming reverse brainstorming free association free association connecting ideas
The creative strategy that Scott is using is reverse brainstorming. This technique involves intentionally coming up with ideas that are the opposite of the desired outcome in order to challenge assumptions and think outside the box.
