You walk into a pizza restaurant and immediately notice the smells associated with cooking pizza. After a few minutes, you no longer notice these odors. This phenomenon can be explained by a process called

olfactory adaptation. Olfactory adaptation is the process by which our sense of smell becomes less sensitive to a particular odor when we are continuously exposed to it. This happens because our sensory receptors become less responsive to the odor over time, allowing us to become more aware of new odors in the environment. This process helps us prioritize and pay attention to new and potentially more important smells.