Elena has a successful appliance store. What is the most important consideration before offering customers a proprietary credit card for purchases in her store?

Question

Elena has a successful appliance store. What is the most important consideration before offering customers a proprietary credit card for purchases in her store?

• whether this fits in with her overall marketing strategy
• whether this will be for repeat customers or new customers
• whether her business has the cash flow to manage partial payments
• whether she has the inventory on hand if business improves as a result

Answer 1

The most important consideration before offering customers a proprietary credit card for purchases in her store would be whether her business has the cash flow to manage partial payments. Elena needs to ensure that she can handle the additional financial responsibilities that come with offering credit to customers, such as managing payments, interest, and potential losses from credit defaults. This consideration is crucial for the financial health and stability of her business.