A)

The acronym AUDIENCE serves to remind you of what to consider when analyzing an
audience. In the acronym, what does the D stand for?
(1 point)
design
demographics
depth
do

The D stands for demographics.

A)

What two things should you do before starting the design process? Select all that apply.
(1 point)
Analyze the audience.
Brainstorm for imaginative solutions.
Identify the problem.
Provide logical solutions.

Analyze the audience and identify the problem.

A)

How can attitude affect a designer's ability to be creative?
(1 point)
Being closed-minded to new and different ideas will block creativity.
Being level-headed will allow for intellectual creativity
Being practical about ideas will allow for a more realistic creativity.
Being too open-minded will flood your brain with too much information and block creativity.

Being closed-minded to new and different ideas will block creativity.

A)

Tara is designing a website for Dr. Morton, the president of Forman College. Before she gets
started, she creates a list of everything she knows about Forman College and about Dr.
Morton. What creative strategy is Tara using?
(1 point)
brainstorming
reverse brainstorming
connecting ideas
perspectives

brainstorming

A)

Scott is designing a new logo for Geeks for Rent, a computer support business. Scott
decides to create a web of ideas, all of which have nothing to do with computers. As a matter
of fact, many of the ideas in his web are the exact opposite of what Geeks for Rent is all
about. What creative strategy is Scott using?
(1 point)
brainstorming
reverse brainstorming
free association
connecting ideas

reverse brainstorming

A)

If you come to a stumbling block and can’t think of any more ideas, what could you do?
Select all that apply.
(1 point)
Expand on your favorite idea so far even if you don’t think it will work. Sometimes you'll find a
solution where you least expect it.
Go with the ideas you've come up with thus far. Moving forward in the design process will be
encouraging.
Rephrase your problem question. Looking at the problem from a different perspective can
inspire new ideas.
Take a break and come back later with a fresh mind. A clear mind will give you a new
perspective.