Here you will provide your market analysis including demographics and psychographics of your target market.
Demographics:
- Our target market includes individuals aged 25-40 who are looking to purchase home fitness equipment for their personal use.
- The majority of our target market is likely to be urban or suburban dwellers who have limited access to gyms or fitness studios.
- Our target market is likely to have a moderate to high disposable income, as our products are geared towards those who are willing to invest in their health and well-being.
- Our target market may include both men and women, but we anticipate that women may make up a larger percentage of our customer base due to their increasing interest in fitness and wellness.
Psychographics:
- Our target market values convenience and efficiency, as they are looking for convenient solutions to stay active and fit from the comfort of their own homes.
- Our target market is likely to be health-conscious and prioritize their physical and mental well-being.
- Our target market is interested in exploring new fitness trends and techniques, and may follow influencers or celebrities in the fitness industry.
- Our target market values high-quality, durable products that will provide long-lasting benefits and help them achieve their fitness goals.