Marcus invented a new bicycle helmet light that increases safety without being too heavy. He tried selling it at spring festivals but it was not getting much interest. The next month he decided to focus only on selling at gatherings of bike enthusiasts and a booth at the sporting goods store on Saturdays. He found his profits doubled almost immediately.

Question

Marcus invented a new bicycle helmet light that increases safety without being too heavy. He tried selling it at spring festivals but it was not getting much interest. The next month he decided to focus only on selling at gatherings of bike enthusiasts and a booth at the sporting goods store on Saturdays. He found his profits doubled almost immediately.

Use the passage to answer the question.

Which characteristic of entrepreneurs is Marcus demonstrating?

A self-correction

B patience

C innovation

D endurance

Answer 1

C innovation

Marcus demonstrated innovation by creating a new bicycle helmet light that addressed a specific need for increased safety without being too heavy. He adapted his sales strategy and focused on selling at specific venues where his product would be more appreciated, showing his ability to think creatively and make changes to improve his business.