Which of these would fast fashion stores like Forever 21 or H&M have difficulty with?
• attracting customers who want moderate quality clothing
• bringing in younger shoppers, who tend to have less to spend
• using sales and promotions to entice customers to try their stores
• having a lot of turnover in the inventory to promote fashion trends
Attracting customers who want moderate quality clothing.
Fast fashion stores typically offer clothing at lower price points and focus on trend-driven, inexpensive options. Customers who are looking for moderate quality clothing may be more willing to spend a bit more money in exchange for better materials, construction, and longevity. Fast fashion stores may struggle to attract these customers who prioritize quality over quantity.