Scarcity creates a sense of urgency and exclusivity, which can make a product or service more desirable to customers. When customers perceive that a product is limited in supply or will only be available for a limited time, they are more likely to act quickly and make a purchase to ensure they don't miss out. Additionally, scarcity can also create a perception of higher value for a product, leading customers to be more willing to pay a premium price. Overall, scarcity can increase demand and drive sales by appealing to customers' fear of missing out and desire for exclusive and unique products.
