95% off

original price!
The original price of a gold ring is $260. How much will Shawna pay if she buys it during the sale?

If the original price of the gold ring is $260, and it is 95% off, Shawna will only have to pay 100% - 95% = 5% of the original price.

The price Shawna will have to pay during the sale is $260 * (5/100) = $<<260*(5/100)=13>>13. Answer: \boxed{13}.