Case study
Betty worked at a a bakery of a large supermarket in Arconpark for twelve years. Three years ago she resigned and started her own enterprise, Jankies’s Bakery, in Vanderbijlpark. The enterprise is located in a small building near the taxi rank. Her product range consists mostly of commuters and people who are working In the immediate vicinity of the enterprise.
Betty’s product became well-known in the area. Local shops and businesses started to order bread and pastry from her. They encouraged her to include products such as homemade sandwiches, “votkoeks” and confectionery in her product range and suggested that she consider catering for small functions in the area. Betty did that on a trial basis and it was such a success that she started to do it on a full time basis.
Questions
1.list and explain five creative methods that Betty used to identify her business in case study . 1. Should be brainstorming
2.what if or why question
3.mind mapping
4. Generation of alternatives
5. Reverse method the fund method
1. Brainstorming: Betty likely brainstormed ideas for starting her own bakery and coming up with a unique product range. This creative method allowed her to generate various ideas and options for her business.
2. "What if" or "why" question: Betty may have asked herself questions like "What if I started my own bakery?" or "Why should I only focus on selling products to commuters and people in the immediate vicinity?" These types of questions can help challenge traditional thinking and lead to new and innovative ideas.
3. Mind mapping: Betty may have used mind mapping to visually organize her thoughts and ideas. This method allows for the exploration of different possibilities and connections, helping her identify potential opportunities for her bakery.
4. Generation of alternatives: Betty likely considered various alternatives and options when deciding on her product range and catering services. By actively exploring different possibilities, she could identify unique offerings that set her bakery apart from competitors.
5. Reverse method or "fund method": Betty may have used the reverse method to think about her business. Instead of starting with the usual approach of selling to individuals, she may have reversed it and started by catering to local shops and businesses. This alternative perspective allowed her to tap into a new customer base and expand her business opportunities.