what is San Serif in typography

San serif refers to a typeface that does not have small lines or strokes (known as serifs) at the ends of characters. In typography, serifs are the small decorative features or tails that are often found at the top and bottom of characters in certain typefaces, such as Times New Roman or Georgia.

On the other hand, san serif typefaces are characterized by their clean and simplistic design, lacking these extra embellishments. Some common examples of san serif typefaces include Arial, Helvetica, and Futura. San serif typefaces are often associated with a modern, sleek, and minimalist aesthetic, and they are widely used in various design applications such as logos, headlines, and body text.