What are the pros and cons of television?
What are the pros and cons of the Internet?
How much does advertising on TV affect your decision making? Explain your answer.
Are pop-up ads on the Internet as effective as print advertisements or television commercials? Explain your answer.
Which medium/media (newspapers, magazines, television, Internet, or radio) do you use to find out what's going on in the world? Explain your choice.
Which medium/media do you use most for relaxation and entertainment (newspapers, magazines, television, Internet, CD audios, DVD videos, or radio)? How much advertising do you find in the media you use the most? Do you find this advertising persuasive? Explain your answer.
What types of commercials have you viewed lately on TV that you think were effective? What shows were you watching at the time? Were these commercials obviously targeted to a specific age group or consumer audience? Explain your answer.
"The medium is the message." "The message is the medium." What do you think is the meaning of each saying? Which one is more applicable today?
Pros of Television:
1. Entertainment: Television provides a wide range of entertainment options, including TV shows, movies, sports, and documentaries.
2. Information and education: Television can be a valuable source of news, current events, educational programs, and documentaries.
3. Social and cultural awareness: Television can expose viewers to different cultures, perspectives, and social issues, helping to increase awareness and understanding.
4. Accessibility: Television is widely accessible and available to a large audience, making it a popular medium for entertainment and information.
5. Advertising: Television can be an effective platform for reaching a large audience with advertising messages.
Cons of Television:
1. Time-consuming: Watching excessive television can lead to time wastage and lack of productivity.
2. Violence and negative influence: Some television content, particularly with excessive violence or inappropriate themes, can have a negative influence on viewers, especially children.
3. Lack of interaction: Television is a passive medium where viewers cannot actively engage or participate in the content.
4. Manipulation and bias: Television programs and news can sometimes be biased or manipulated, influencing viewers' opinions and beliefs.
5. Health effects: Excessive television viewing can lead to a sedentary lifestyle and associated health issues such as obesity and decreased physical activity.
Pros of the Internet:
1. Information and knowledge: The internet provides an abundance of information on various topics, accessible to a global audience.
2. Convenience and accessibility: The internet can be accessed from anywhere at any time, making it convenient for research, communication, and entertainment.
3. Communication and connectivity: The internet facilitates communication through email, social media, video calls, etc., enabling connections with people worldwide.
4. Entertainment options: The internet offers diverse entertainment options, including streaming services, online gaming, and multimedia content.
5. Personal and professional development: The internet provides opportunities for learning, skill development, and online courses.
Cons of the Internet:
1. Misinformation: The internet can be a breeding ground for false information and fake news, leading to confusion and manipulation.
2. Privacy and security concerns: Online activities may compromise personal data or be vulnerable to hacking and identity theft.
3. Addiction and excessive screen time: Spending excessive time on the internet can lead to addiction, social isolation, and neglecting real-life interactions.
4. Cyberbullying and online harassment: The anonymity of the internet can facilitate negative behavior like cyberbullying and harassment.
5. Distraction and decreased productivity: The internet can be a constant source of distraction, hindering focus and productivity.
The impact of advertising on TV on decision making depends on the individual. Some people may be influenced by TV ads and make purchasing decisions based on them, while others may not pay significant attention or be easily swayed. Factors like the perceived credibility of the product, personal preferences, and previous experiences also play a role in decision-making.
Pop-up ads on the internet may not be as effective as print advertisements or television commercials. Pop-up ads are generally seen as intrusive and annoying and are often blocked by ad-blockers. Print advertisements and television commercials can be more engaging and have a greater impact due to their visual and auditory nature. However, the effectiveness of any ad depends on factors such as target audience, the quality of the ad, and the relevance of the message.
The choice of medium/media to find out what's going on in the world varies depending on individual preferences and habits. Some may rely on newspapers and magazines for their curated and in-depth news content, while others may turn to television or the internet for real-time updates and access to a broader range of sources. The internet, in particular, has become increasingly popular due to its convenience and the ability to access news from diverse sources.
The medium/media that is used most for relaxation and entertainment also varies among individuals. With the rise of digital platforms, many people turn to the internet for entertainment, including streaming services, social media, and online gaming. The amount of advertising present in the preferred media will depend on the specific platforms and their business models. Many online platforms rely heavily on advertising revenue, which can result in a significant amount of advertising. Whether or not this advertising is persuasive will again depend on individual preferences, the quality of the ads, and the relevance to the viewer.
"The medium is the message" is a phrase coined by Marshall McLuhan, suggesting that the medium through which a message is conveyed has a significant impact on how the message is received and interpreted. It suggests that the characteristics and limitations of the medium shape the content and influence the audience's perception. "The message is the medium," on the other hand, emphasizes that the content of a message is inseparable from its medium and that it defines the overall impact and influence. Both sayings highlight the interrelationship between the medium and the message in shaping communication, but the phrase "the medium is the message" is more applicable today, particularly in the digital era. The characteristics and affordances of different mediums, such as television, the internet, and social media, significantly influence the way information is consumed, shared, and the overall impact it has on society.