What event would most likely increase in sales?

There isn't a single definitive answer to this question as it depends on the context and the specific industry or product. However, some events that generally tend to increase sales across various sectors are:

1. Holidays and festive seasons: Sales tend to rise during holidays such as Christmas, Thanksgiving, Valentine's Day, and others, as people often purchase gifts, decorations, food, and other related items to celebrate.

2. Special promotions and discounts: Offering limited-time promotions, discounts, or sales events can drive increased sales as customers are incentivized by the potential savings.

3. Product launches or new releases: When a highly anticipated product or new edition is introduced to the market, it can generate significant sales due to consumer excitement and demand.

4. Major sporting events: Events like the Super Bowl, FIFA World Cup, Olympics, or other major sporting events can lead to increased sales of related merchandise, electronics, food, beverages, and sports equipment.

5. Back-to-school season: Sales often rise during the back-to-school season as parents, students, and educators purchase supplies, clothing, electronics, and other essential items for the upcoming academic year.

It's important to note that the impact of these events may vary depending on the specific business and target market. Additionally, factors like market conditions, advertising strategies, and product quality also play a significant role in determining sales outcomes.