what does bias mean

Bias refers to a tendency or preference for or against certain things, individuals, or groups, resulting in an unfair or unbalanced judgment or treatment. It involves a subjective viewpoint or inclination that influences one's perception, beliefs, attitudes, and actions, often without being consciously aware of it. Bias can arise from personal experiences, cultural or social influences, stereotypes, or preconceived notions. It can affect decision-making, research findings, media coverage, and various aspects of society.